Redknee Enables Targeted Price Plans for Mobinili's 30 Million Subscribers

Mobinil, a joint venture between France Telecom and Orascom Telecom, is one of the Middle East’s largest operators as well as Egypt’s leading mobile operator. Mobinil selected Redknee’s real-time pricing analysis tool, Price Simulator, to drive the operator’s market strategy by improving its ability to develop and launch targeted pricing plans, promotions and campaigns.

"As one of the Middle East’s largest operators, as well as Egypt’s leading mobile operator, Mobinil is constantly looking for new and innovative ways to deliver value to our customers and maintain our leading market share. With our investment in Redknee we are confident that Mobinil’s pricing, marketing and customer care efforts will provide a greater contribution to increasing our customer loyalty, profitability and adoption of new services.”

 - Hassan Kabbani, CEO of Mobinil